Thaithada Wang Nam Khiao (สมุนไพรไทยธาดา วังน้ำเขียว) is a relaxing inhalant product and a souvenir from Wang Nam Khiao district. It contains a variety of Thai herbs, renowned for their fresh scent and calming properties, and can alleviate dizziness.
🧐 Challenges and Pain Points:
1 Preserving Traditional Thai Elements: Incorporate subtle Thai elements into the graphics.
2 Brand Name Visibility: Use lettering prominently to ensure the brand name is immediately readable.
3 Product Line Consistency: Maintain a consistent brand identity (CI) across diverse product packaging.
🧑🏻💻 Solutions and Ideas
🍃 Primary Color Choice: Green was chosen for all products to easily convey nature and friendliness, and it’s a favorite color of the brand owner.
✍🏻 Unique Design Elements: Illustrate main ingredients or components on the packaging to add distinctiveness.
👁 Legible Typography: Emphasize the use of large enough font sizes for readability, even in limited space. Additionally, use icons to provide usage instructions, reducing misinterpretation and enhancing clarity.
Applying Visual CI to various product packaging
We loved the creative process for this project. Initially, we designed an outline of Phra Phrom (the four-faced Brahma) for the logo, but after client feedback, we shifted focus to make the brand name more readable, resulting in the final design.
Client: Thaithada Herbal. Wang Nam Khaio, Thailand.
© 2023 indeedly studio | details matter to us.
indeedly studio 